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3 Segmenting Techniques Small Business Can Use To Train Customers to Listen...
Most marketers actually train their audiences to ignore them. Think about how many emails you get that you automatically delete without even thinking. At some point you decide the content you receive...
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The Staggering Dollar Value of Email Marketing
Most everyone on the planet is aware of the Google juggernaut, a gargantuan company that has dominated the online sphere for years. However, how many people know that the market capitalization (or...
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City of Palm Springs Job Creation Incentive Program
The Job Creation Incentive Program, created by the City in 1999 and amended in 2010, provides for reimbursement of building and development fees to a company that locates or creates a minimum of 50 new...
View ArticleMeasure J Passes in Palm Springs
The voters went to the polls last Tuesday and passed Measure J. This penny sales tax will raise $200 Million over the next 20 years and will be the driving force in revitalizing downtown Palm Springs....
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E-Mail Marketing gets you the most bang for your buck
Over the past 5 years, I have been using email marketing to help my clients reach a targeted audience in the Coachella Valley. Some clients want to reach homeowners, others want to reach restaurants,...
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A Great Way to Combine Discounts and Get Great Deals
Over the past couple of years, many companies have sprung up that offer daily deals to customers who subscribe for the on line service. These deals range from restaurants, spas, hotels, salons and...
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Business is Booming in Palm Springs
With the economy beginning a comeback, the Valley is experiencing a very busy season. Every weekend is booked to capacity and no end is in sight. Even during the week, many hotels are booked and...
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Demand is the Key Element in Job Growth
I have been following congress the past few months while they struggle with different philosophies dealing with how to create new jobs. The conservative side says to give tax breaks to the rich and...
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Palm Springs style will guide Desert Fashion Plaza redo – Part 1
Part 1. Reprinted from the Desert Sun, June 12, 2012. PALM SPRINGS — Award-winning architects from Arizona have convinced city leaders and a prominent local developer they can bring magnificent change...
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Palm Springs style will guide Desert Fashion Plaza redo – Part 2
Continued from Part 1: Looking outside The Arizona firm was chosen out of a pool of four — hailing from San Diego, Los Angeles, Phoenix and Scottsdale — interviewed by Wessman Development in April....
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The Hard Rock’s Tasteless Display
I would like to welcome the Hard Rock to Palm Springs, a true oasis and one of the most beautiful destinations on Planet Earth. I received an email today from my cousin Jerry who writes for the music...
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